Overview

Added Ventures is an investment fund set up specifically to invest in dynamic, young businesses in the media, consumer services and software sectors.

Ask

Create a contemporary identity based on freedom and ascent to attract modern investors who are looking towards the future and at emerging industries.

Solution

Based on the fund’s initials, a monogram and lockup were created. Coupled with clean typography and using a vibrant blue to give a contemporary twist on a corporate aesthetic.

What I did

Logo, Typography, Brand Guidelines and Website.