Overview

Added Ventures is an investment fund set up specifically to invest in dynamic, young businesses in the media, consumer services and software sectors.

Ask

Create a contemporary identity based on freedom and ascent to attract modern investors who are looking towards the future and at emerging industries.

Solution

A monogram and lockup were developed from the fund’s initials, paired with clean typography and a vibrant blue to bring a fresh, contemporary edge to a corporate aesthetic.

What I did

Logo, Typography, Brand Guidelines and Website.