Overview

The new start up from Dragon’s Den record-breaker Ben Hardyment, Gameroo is a one-stop service for buying and selling pre-owned console games.

Ask

Build a brand identity that’s fun, playful, cool and will ultimately appeal to both casual and serious gamers.

Solution

After consultation with the client I crafted a vibrant brand identity based around a G built from 2 directional arrows and a vibrant gradient.

What I did

Logos, Typography, Animation, App, Brand Guidelines, Website and Printed Materials.