Overview

Inspired by humanized toys, Misfits is a family of playful gaming controllers kids want to play with even after video game play stops.

Ask

To convey each controller’s unique personality I was required to create low-budget packaging for each product.

Solution

As well as a master logo for the brand, 4 individual word marks were created for each controller based on their individual theme. These were then applied across the packaging which also contained a comic that displayed a short story of each Misfit.

What I did

Logos, Typography, Packaging and Product Realisation